Lishui, January 15, 2025 /Matchexpo/ - Baishanzhu Black Truffle Sauce, a star product of Baixing Food, has ranked first in national retail channels in terms of sales volume for three consecutive years from 2022 to 2024, thanks to its excellent quality and market reputation. It has become a well-deserved industry benchmark in the field of high-end seasoning foods. This achievement not only confirms consumers' deep favor for black truffle sauce but also demonstrates Baixing Food's comprehensive strength in raw material control, process innovation, and market insight.

The Black Truffle Sauce Has Won the Sales Championship for Three Consecutive Years, and a Niche Treasure Has Become a New Favorite of National Seasonings

As the pioneer of the black truffle sauce category in China, Baishanzhu Black Truffle Sauce takes 30% high-content black truffles as its core selling point. Through a unique formula and process, it deeply integrates rare black truffles with natural ingredients, creating a taste experience with rich layers and a long aftertaste. Its delicate texture and rich aroma are suitable for both Chinese cooking methods such as frying, stir-frying, stewing, and boiling and can also add a unique flavor to Western cuisine, making it a "versatile seasoning artifact" in home kitchens and high-end dining scenarios.

According to the latest research data from iMedia Research, from 2022 to 2024, the sales of Baishanzhu Black Truffle Sauce in national retail channels continued to lead, with a market share of over 40%, far exceeding that of similar competitors. Behind this leapfrog growth from the initial high-end niche market to today's popular consumer product is Baixing Food's accurate grasp of consumption trends - it enters the daily diet scene with a "light luxury" positioning and seizes the dividend of condiment upgrading through differential competition.

Self-owned Supply Chain Builds a Quality Moat

The success of Baishanzhu Black Truffle Sauce is rooted in Baixing Food's extreme pursuit of raw materials and processes. The enterprise relies on its self-owned supply chain system in the core black truffle producing areas in Yunnan and Sichuan to achieve a full-link closed-loop management from strain collection, cold-chain transportation to standardized production. Each black truffle is manually screened and molecularly tested to ensure that the freshness and nutritional components of the raw materials meet the standards. The low-temperature cold extraction technology is used in the production process to maximize the retention of the natural aroma and active substances of black truffles.

In addition, Baixing Food's innovative "flavor freshness-locking process" has broken through the technical bottleneck of traditional sauces being prone to oxidation and taste loss, enabling the product to maintain stable quality for up to 18 months under normal temperature storage. This technology has not only obtained a number of national patents but has also become a reference model for industry process upgrading.

Build a Consumption Ecology of High-end Condiments

To accelerate the transformation of black truffle sauce from a "web celebrity" to a "long-lasting hit", Baixing Food has built a three-dimensional marketing network that combines online and offline:

• Scene-based content penetration:

• Cross-border co-branding to break the circle:

• Precise channel layout:

In the future, Baixing Food plans to launch a sub-line of black truffle sauce products, including a low-sodium healthy version and a regional flavor customized version (such as Sichuan spicy black truffle sauce), and explore overseas markets in Southeast Asia, Europe, etc., to further expand the influence of the category.

Driven by Industry Recognition and Consumer Trust, Write a New Chapter in the Upgrading of Condiments

The rise of Baishanzhu Black Truffle Sauce is not only a victory for a single popular product but also marks the structural transformation of the Chinese condiment industry from basic functional to quality experience. The general manager of Baixing Food said: "We will continue to deeply cultivate the mushroom food track, take black truffle sauce as a fulcrum, develop more natural and healthy functional seasoning products, and promote 'Chinese flavors' to the global table."

About BaiXing Food

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